A practical guide to marketing

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marielle
Livecode Opensource Backer
Livecode Opensource Backer

A practical guide to marketing

Post by marielle » Thu Feb 01, 2007 10:23 pm

A practical guide to marketing

(that's in a journal for lawyers but still some general principles apply)

[quote]For Geoffrey Holliman, Director of the Chartered Institute of Marketing in Scotland, marketing is not just advertising, promoting and selling, but a business philosophy with which the entire company is imbued: “It is the core competence of every successful business. It means that you anticipate, understand and solve your client’s problems.â€

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