DougN wrote:I agree that the lack of structured learning curriculum is a problem for Rev.
This has always been a problem for small companies and is usually the ultimate cause of their demise. If you build a very powerful piece of software but nobody knows how to use it then what do you have in the end? I used to tell companies this and their response was that they weren't in the education business they were in the software business and they feel they have a pretty good product. Then they don't understand why nobody is buying their product.
Most large companies get this concept all too well. Microsoft, Adobe, Autodesk, etc., all produce and publish their own training material. They know just how important that aspect is for maintaining and continued growth. Luxology, as small start-up 3D company, knew this all too well too. The developers came from a larger company NewTek and they knew if they were to succeed they would have to tackle this area. The first priority was to develop a truly great product! Knowing this wasn't going to be enough they hired a person to do the demos at the Trade Shows and develop training videos for the company. I mean GREAT training videos for Luxology. They sell these training videos for a reasonably low cost. They also hosted a forum so users could help each other out like here, and a video training section (Luxology.TV) where users and Luxology themselves post training videos for FREE. The library of FREE video training has grown huge over the years. Now that they are well know in the industry world wide, and have experienced tremendous growth, there are third parties who also produce training videos for sale and even a couple of books have been published.
That is how you go from a small start-up company to a major player in the industry. You keep your eye on the ball; you advance your customer and they will advance you...